As companies become more comfortable with RealCast WebCasting technology they will conduct Webcasts more frequently, in which case looking at a Webcast solution begins to make sense now. "When you consider how much it costs to fly a group of people to a single location for an in-person meeting or to send expensive trainers to remote sites, the expenses associated with a webcast are minor, while the timeliness and effectiveness is enhanced," says Darrin Currier, Chief Operating Officer. "Live Webcasts are also more efficient, timely and interactive than videoconferences sent over leased lines and satellite links, particularly when large numbers of remote users need to be linked together."

Webcasts can generate sales leads of higher quality than print advertising and direct mail.
• Printing and mailing costs of marketing collateral drop as people view or download materials from Webcasts.
• Company travel expenses drop when Webcasts replace face-to-face and group meetings.
• Webcasts used as online instruction can reduce training and production costs.
• Webcasts add a timely and personal touch in communicating with dispersed employees and customers, helping to strengthen loyalty.

Webcasts are part of the continuing convergence of digital technology, media, and communications, which promises to deliver ever-improving sights, sounds, and interactivity to computer screens.

No doubt over time, higher-quality video, sound, and interactivity will make Webcasts more ubiquitous. For companies, RealCast WebCasting offers an important tool for effectively communicating with employees, partners, and customers simultaneously worldwide, NOW.